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Friday, May 25, 2018

How to Stand Out as a Blogger in a Crowded Space

How to Stand Out as a Blogger in a Crowded Space


stand out as a blogger - lemon slices
Every year it gets easier to start a blog, and as this ease brings more blogs into the picture it becomes more important to set yourself apart. But with so many blogs already out there, and so many ideas already being put in to action, aren’t all the good ideas taken? The answer is no. Each one of us has a unique experience, and angle to come at different problems, and each one of us have a different strength set. You have a message. You may even have multiple messages, the trick is to figure out what they are.
No matter why you are starting your blog if you want to bring people to it, and if you want it to be the best quality that you can produce you are going to need a message. So what is your message? Your message is the story that you tell people about your own life and theirs. It is a consistent message and it is your brand, and without a strong message your blog is going to just end up being a raindrop lost in the ocean.
The first thing you need to know is what you expect to get out of your writing.
Are you doing this for fun? Would you like to turn it into a business? How much do you want your blog to grow? Is there a certain audience would like to connect with? These are the questions you need to ask yourself before your going to have a clear idea of what direction to even start moving in.
So pull out a piece of paper or open a text document because we are going to find your message by answering a few questions. While answering these write down as many things as you can think of. The more things you can put on this list the better, and feel free to add to it as you come up with more ideas.
What excites you most to think and talk about? You are going to need passion to write consistently and you are going to need something that excites you before you can get someone else excited about it. The best part is that if you are excited about something excitement and passion are very contagious.
What type of people do you want to build a connection with? Is there an age group? What do these people have in common? Why do you want to connect with them? Be as detailed as possible, the more specific the better. Try to think from their perspective. This is going to be your target audience, so it needs to be somebody that you can relate to, and think like. It is okay to have more than one type of audience to aim at, but you are going to want to try to aim at one type at a time, unless you can find a broad connection between the different groups.

What type of problems does your target audience have?
 There is no problem too big or small. Even just relieving boredom is a problem that some groups of people need solved, and changing the world can only be done if somebody tries.
Make a list of what you are good at. What major and minor accomplishments have you completed in your life? If you have troubles coming up with answers than go ask friends and family, what they say you are good at.
How did you achieve each accomplishment?
What type of things do you like to read?
What have been the most important things you have been told in your life?
What have been your favorite things to write about in the past?
Once you have all that down its time to start going over the data. What you are looking for is a common theme. Pay particular attention to the problems that your audience needs solved. What out of the things that you enjoy reading, and writing makes you unique? Is there a need for your audience that is not being addressed, or at least not completely addressed? Is there a particular approach that has helped you that is not talked about often enough? How many things can you apply this information to? This is where you are going to find your message so write out a few sentences, they don’t have to be perfect, just put down as many as you need to. How many relationships can you find between the ideas that you are writing down?
Summarize. Try to put these relationships into a short sentence. Sum it up in as few words as possible. Keep going over this again and again until you find something that makes you pause. If you get more than one idea that’s great you can save extra ideas for later on down the road, but for now pick out the idea that has the most meaning to you.

How few words can you sum up your point of focus in to. What you want to do is come up with a URL idea out of that idea. The next step is to do a search and see if that name is available to be bought. If its not available don’t worry, you can still rephrase it, and you have other ideas written down. If your site name is taken see if you can take a look to see if they are leaving anything off that you would want to do. You can focus on that difference, and rather than see them as an opponent look at this person as someone who could help you spread your message. After all something from your message will probably resonate with them too.
You can check back to your list any time you want, and add to it as you come up with new ideas, and accomplish new things. So now not only do you have a message to focus on and grow with but you have options to switch to if your first idea goes bust. Just make sure that you give it your fullest try before you move on to something else. The minimum amount of time you should work on an idea is one year. Knowing your message is the step that will set you apart. Now you need to do something about it.
What ideas did you come up with? More importantly what are you going to do with your message? You have an idea to share, but its not going to share itself. There is an audience to connect with but you are going to have to do the work to make it as easy as you can for them to find you. You are going to have to put the things together to make them want to come to your blog. So don’t let it go to waste, and have fun.
ABOUT THE AUTHOR

    Justin Dixon

    For more from Justin and his message be sure to check out his blog A little Better You can subscribe here.
                                                                                                        

    5 Steps to Ensure Your Novel is a Bestseller in its Genre

    5 Steps to Ensure Your Novel is a Bestseller in its Genre


    bestseller in its genre - books
    Maybe you’ve only begun planning out your novel. You have a great concept and a basic plot. Or maybe you’ve already completed a rough draft. You’re fairly sure what you’re writing fits the genre you have in mind and you obviously want it to be a bestseller in its genre.
    Or maybe you have no idea what genre you’re writing.
    Does it matter?
    That’s a good question, and the answer depends on a lot of factors. If you’re writing for yourself, with no plans to publish or land an agent, it probably doesn’t matter. Write whatever story you like, cross and combine genres to your heart’s desire.
    But if you do want to interest an agent and sign with a publisher, sell millions of copies of your novel, genre is an important consideration.
    Markets abound for all kinds of genres and cross-genre novels. And if you go on to publish with a traditional publisher, they’ll be the one to place your book in the genre category of their choosing.
    Still, whether you pitch your novel to an agent or publisher or decide to self-publish, you’ll have the best chance at success if you can perfectly place your novel in a specific genre.
    This can be a small niche genre that sells well. Or a broad category, such as Victorian Romance.
    When you write and publish a novel, you are producing a commodity, a product. You are targeting a specific consumer that has certain expectations. Your book description is a promise to your reader that your story is going to meet their expectations.
    The closer you can get to meeting those expectations, the happier your readers are going to be. If you are not honest with your “sales pitch,” readers will feel cheated and disappointed. Will they buy your next novel? I think not.
    This isn’t about making a cover for your horror thriller that looks just like the covers of Stephen King’s novels. An appropriate cover is important, but it’s a small part of the equation.
    A smart writer will study other authors in his genre and tear apart those authors’ best-selling novels—not to plagiarize but to get a feel for the tone, pacing, story structure, scene structure, proportion of dialog to narrative to action, premise, and depth of character development.
    And there’s a methodical way to do this, so you’re not just guessing.

    It’s Important to Nail Your Genre

    I often encourage my clients who are struggling with nailing their genre to highlight or underline (in the novels they “deconstruct”) elements they are struggling with, such as the way backstory is infused into present action, the way emotion is revealed by showing rather than telling, how dialog is distilled and compressed.
    I assumed aspiring writers did this kind of homework, but it appears few actually do. Sure, they’ve read some books in their targeted genre, but they haven’t studied hard. For writers who take their careers seriously, it is essential to take a lot of time to break down others’ novels and pick them apart to understand why they work. Not plagiarize—analyze.
    By drawing from a number of different best-selling authors in the genre you want to nail, you will see some similarities and some differences. It’s important to note both, for every author should have her own unique voice and writing style, and showcase original ideas. By taking notes as you go through each novel carefully, you can compare these books and see what they share in common.

    Make Your First Scene Your Test Laboratory

    Here are five steps you can take to nail your genre by working on an opening scene:
    1. Make a chart listing ten best-selling novels in the genre you want to write in. Using a huge piece of tag board and writing small will allow you to see the big picture once you are done. List the titles down the left side and make a grid: a row for each title, and vertical lines separating all the elements you want to make observations about.
    2. Across the top of the columns, list the elements you want to compare. How extensive the chart is your call. You may only want to analyze a few things. Maybe many. Some might be chapter length, number of POV characters (or what POV the novel is written in, such as first person present tense or shifting third person), balance of dialog to narrative, what happens in the opening chapter, how quickly and in what manner conflict is introduced, the sophistication or simplicity of the writing itself, sentence length, type of scene ending.
    3. Once you’ve filled in your chart, spend some time studying it. See what similarities there are, what differences. See what screams “genre” to you. Readers of genres expect a certain type of writing style, pacing, tone, and plot concept. For instance, some murder mysteries always begin with a dead body in the opening scene. If you are targeting those readers, you better have a dead body too.
    4. Even if you’ve already written some or all of your novel, pretend you haven’t. Think about your premise and story concept. Come up with a scene to open your novel with that will match the type you read in those ten best sellers. If they jump right into a high-action scene with the protagonist in danger, make sure your scene is similar. If the romance novels you read begin with showing the heroine in trouble and introduce the hero by the end of the first scene, consider doing likewise.
    5. Now write your scene, and make it nail the genre. Go back through when you are done and trim and tweak to match the tone, pacing, sentence length, amount of dialog to narrative, and the way and amount that emotion is shown (body language, facial expressions).

    Just an Exercise, Not a Magic Formula

    This exercise is not a cure-all for a weak plot and concept, but it’s meant to help you get a feel for nailing your genre. Yet, all we’re talking about here is the first scene.
    By taking time to deconstruct a number of other novels all the way from the opening scene to the end, you will start to see the range of variety within your genre. When looking at the entire novel, you would also pay close attention to the premise as well as the character and plot arcs.
    Publishers look for novels to fit certain “slots” they need to fill. I like envisioning genres as slots: narrow, confined, and defined types of stories that meet certain reader expectations.

    Make Your Novel a Bestseller in its Genre

    If you want to be successful at any vocation, you need to do your homework. Study hard and apply what you learn. Learn from the experts and create your own style. Be original, not derivative. And don’t be remiss by assuming that by just reading some novels in a genre that will make you an expert.
    Making your novel a bestseller in its genre takes work, but it can pay off—in both sales and satisfaction.
    ABOUT THE AUTHOR

      C.S. Lakin

      C. S. Lakin is a writing coach, copyeditor, award-winning blogger at Live Write Thrive and novelist of thirty fiction and nonfiction books. Her Writer's Toolbox series helps novelists master the craft of fiction writing. Want to nail your genre to ensure the best path to success with your novels? Get HALF OFF Lakin's popular Targeting Genre for Big Sales online video course by clicking THIS LINK (good until the end of 2018).

      Thursday, May 24, 2018

      The Ultimate Guide to Permalink SEO: How to Rank Higher With Proven URL Tactics

      The Ultimate Guide to Permalink SEO: How to Rank Higher With Proven URL Tactics

      seo-permalink
      It’s no secret that it can take a long time to rank on the first page of Google.
      And with each passing year, it seems like there are more elements than ever for webmasters to consider in the neverending climb to the front page.
      But with all the changing and updating, there are some elements of SEO that you can rely on to always help you improve your rank on a results page.
      One such element is the permalink.
      There’s a good chance that even if you don’t know what a permalink is, you’ve been taught a few of the best practices already.
      This part of your site and how it contributes to your SEO cannot be understated, and it’s worth your time to dig a little deeper into how you can use them effectively.
      So in this post, I want to provide a guide that helps you establish permalinks that will act as a cornerstone of your content for years to come.
      And to kick things off, I want to show you what a permalink is and why you should start optimizing them immediately.

      How permalinks affect SEO

      Permalinks are the full URL that users and search engines see when navigating through your site.
      permalink
      As the name suggests, permalinks are permanent even if you update the content on the page.
      You can think of it like you would your physical address.
      You have a number, street name, city, state, and zip code in that case.
      Unless you move down the street, your address will stay the same forever.
      The same sort of principle applies to a permalink, but in this case, you’re talking about your website.
      It has a distinct set of parts that tells a web browser which page to navigate to and display on your screen.
      In fact, there are at least six distinct parts of a URL.
      You have the protocol:
      url 1
      This tells your browser how to transfer data over the Internet.
      The domain name then follows the protocol:
      url 2
      This where your website comes into play and is navigated to.
      Then, you will sometimes see a port:
      url 3
      Generally speaking, this element is omitted because it’s a redundant signal of the protocol.
      Next is the filename or post name:
      url 4
      This dictates where on your site the user is navigating to.
      If they’re navigating to a blog post or a product page, this is the part of your URL that tells the browser or Google’s crawlers where to go.
      From there, you have a set of parameters:
      url 5
      You can think of this part of the URL as a conversation between your site and a search engine.
      If you use canonical tags or robot.txt for your SEO, this is where the magic happens.
      Last but not least is the anchor:
      url 6
      This is a shortcut that can allow a user to skip to a particular section of your content immediately upon loading in.
      So with a permalink, you have to decide which elements you want to include in daily use on your site.
      That’s where the debate on optimizing permalinks starts.
      To see what different formats your permalinks can take, check out the Permalinks option on your WordPress dashboard.
      640px options permalinks
      But why is all of this important?
      First of all, Google considers the URLs you use on your website to be a ranking factor.
      That means that the permalinks you use and the structure you decide on adopting is ultimately an SEO signal.
      Coupled with the fact that URLs are meant to signal what the contents of a page are about, it’s absolutely vital to ensure that your permalinks are helping instead of hurting.
      urls
      My permalinks are custom-made to match the title of my content closely.
      It’s just one of the many ways you can attempt to signal how relevant and reliable your page is to Google’s crawlers.
      But as with many SEO topics, there are a few technical aspects that you’ll need to consider to make sure your permalinks are contributing to your overall SEO strategy.
      I want to show you six proven tips that will help you make sure that your URLs are boosting your SEO and helping you reach the first page of Google.
      By following these tips, you’ll be able to create a long-term strategy that should be usable for years to come.
      And to kick things off, you should decide on one stable structure for your permalinks that never changes.

      Tip #1: Keep a consistent structure

      Deciding how to structure your URLs can be difficult.
      You’ve already seen the different options that WordPress will let you pick from, but which is best for your SEO?
      Should you use the default settings, or include your post name?
      These are questions that webmasters have been asking for years when the answer has been in front of us since 2010:

      In this video, Google’s Matt Cutts breaks down what he thinks when looking at a URL structure.
      In short, he claims that picking one structure over another won’t exactly correlate to a direct SEO influence.
      Instead, your URL structure is more a question of UX.
      The best way to approach creating a structure for your URLs is to think of it like you would your site architecture.
      When you build a site, you want your pages to create a natural flow for your users. That’s referred to as information architecture.
      EN Informationsarchitektur
      When creating your site’s architecture, you need to build it so that a user can easily find what they came for.
      That includes creating a hierarchy of links that follow a similar format to your architecture.
      When building that hierarchy, you need to do what works best for your users.
      So for the sake of user experience, your game plan should be to establish a universal structure and then stick to it.
      Think of this process like you would a silo on your site.
      In many instances, a website with poor architecture and unoptimized permalinks could look like a jumbled up jar of marbles.
      jar mixedmarbles
      The information architecture and permalink structure on your site should attempt to make these marbles show up in different jars.
      jar marbles redjar marbles greenjar marbles yellow
      Or, it should at least put everything in one jar so that it’s easier to understand what’s what.
      jar marbles siloed
      This metaphor applies to both your product pages and your content.
      As you’re building out this user-friendly site structure, you should also be concerned with how your URLs imitate this flow and help users further understand your site.
      For example, you could break down each section into categories based on which level of your site they appear on:
      3 example site structure
      When your permalinks follow a similar format to your site structure, it allows both search engines and your user to use your site better.
      By merging your permalink structure with your site’s architecture, your user should be able to create much more in-depth content structures that allow every aspect of your site to flourish.
      If you want an excellent example of how this could look, check out how the journal makers at Moleskine have created a structure on their website.
      mskine
      When you navigate to a page that displays a particular line of their journals, they break down the URL into a specific path.
      This helps the user understand where on the website they’ve navigated and allowed Google to understand the structure of the website accurately.
      Then when a product is clicked on, the URL breaks into a hyphenated description of the product based on keywords.
      mskine 2
      Once again, this makes it easier for the user to know what to expect on the page.
      And Google has an exact understanding of what’s on the page, as displayed by this screenshot of the search results for “Yellow Notebook.”
      mlskn
      By creating a set structure, Moleskine helps both their user and Google understand where they are on the site.
      These early URL signals ultimately create an easier user experience and have landed them at the top of the search engine results page.
      moleskin
      If the structure were jumbled and confused, both parties would have a harder time navigating and understanding the site.
      You should also avoid dynamic URLs generated by your website’s content management service that looks like this:
      dynamic
      While search engines have no trouble indexing this type of URL, it’s not the most friendly URL to read or try to remember.
      It also doesn’t allow you to include a keyword or establish the site architecture I’ve been showing you, which means your SEO will take a hit.
      Thankfully, there are tools you can use such as the Mod Rewrite Generator from Generate It!.
      All you have to do is input the dynamic URL and let it create a rewritten version.
      mod rewrite
      Once the URL is rewritten, you can add or remove from the cleaner rewrite.
      When you’re satisfied, click done and follow the outlined steps to ensure that your new static URL is used on your site.
      mod rewrite 2
      Creating a smooth URL structure throughout your site is the best approach, and can potentially help get you results like this.
      At the very least, it will help you remember where products or content are on your website, and will undoubtedly make every other tip in this post easier to implement.

      Tip #2: Use a keyword rich URL

      Once you’ve figured out the URL structure for your permalinks, you need to start considering how you’re going to incorporate keywords in your URLs to boost your SEO.
      Much like the keywords that you use on your blog or product pages, keywords in your permalinks help Google understand the content on your page.
      So whenever possible, it’s a good idea to use a keyword in a permalink.
      Creating a consistent keyword strategy in URLs paid off in the long term as shown in one case study.
      Screen Shot 2017 10 30 at 1.06.59 PM 1000x419
      The brand was able to rank for more than 3,000 organic keywords, and even saw a sharp rise in organic traffic as their strategies started to take effect.
      Screen Shot 2017 10 30 at 1.06.36 PM 1000x420
      As of today, they average more than 2,000 visitors each month because of their overall keyword strategy.
      But how do you determine which keywords you should use to help your SEO?
      In this case, I recommend using a tool like SEMrush to find search volume statistics for various keywords.
      Say you have a website that you plan to use to sell pianos.
      You could simply type “pianos” in the search bar.
      semrush
      You’ll be navigated to a dashboard where you can select phrase match or related keywords that break down the search volume for each word or phrase on a monthly basis.
      semrush 2
      By clicking through to either report, you can also get a more in-depth analysis of your keyword options.
      semrush 3
      Use this list to create your own strategy for keywords.
      You can also dig deeper by searching again for some of the keywords you find in your search.
      Make sure you incorporate long-tail keywords and low competition keywords as well.
      When you create your content or product page, use a relevant keyword in your URL to help signal to Google what your page is about.
      Or, you could also buy a URL that has a specific keyword you want to rank for.
      Once you’ve chosen the top keyword you want to rank for, navigate to Google Domains and see if the URL is available for purchase.
      piano
      In this case, I decided to search for the words “upright piano.”
      While uprightpiano.com isn’t available, other options like the .net or .co options are for sale.
      By buying this URL, you send an immediate signal to Google and your visitors about your site’s content.
      And if you can’t find the URL you want, I highly recommend checking out this guide.
      By creating an exact match URL, you’ll be in a better position to outrank your competition so long as you maintain a high-quality website.
      matt cutts domain match tweet
      Exact match URLs used to be a broad strategy that saw some less optimized sites ranking higher than others.
      While that’s no longer the case, it can still help you stand out to Google and potentially rank you higher than your competitors.
      For an excellent example of this, look no further than the deal site Hotels.com.
      When you search for “hotels” on Google, they rank in the number one position.
      hotels
      While this won’t immediately rank you higher, it’s another way that your URL can give you a slight edge with the right conditions.
      And even if you don’t use an exact match URL, finding the right keywords to include in your permalinks will help you start ranking for more keywords and see more organic growth.
      Your URLs will be more memorable, and you’ll always have your target keyword included in every page on your site.

      Tip #3: Use shorter URLs

      When starting to fine-tune your permalink structure, you should always aim to use a more concise URL structure to help your SEO.
      The average URL on a number one ranked page is only 59 characters long.
      That’s not a lot of space to work with, but it can have a serious impact on your SEO.
      That same study also shared an experiment that showed how shortening the title and URL of a page sparked a jump to the front page of Google in only 15 minutes.
      Title Length vs Position
      When averaging eight words or less in your title and URL, there’s a serious increase in page rank that accompanies it.
      In a recent video, I was asked this very question by one of my audience members.

      I explained that a shorter, keyword rich URL tends to rank you higher in Google.
      You’ll get more brand queries, and you’ll have more instances where your visitors remember the full URL they visited.
      One marketer even reported a sharp jump to the first page of Google when his brand shortened their landing page’s URL by only 25 characters.
      That means users will be more likely to share or come back at a later time.
      I also explain how long URLs can pigeonhole your topic and could potentially make Google either ignore them or rank them for less inclusive searches.
      So using the right practices when shortening a URL can help your SEO.
      But when shortening your permalinks, you can’t just use a service like Bitly.
      Bitly is a popular URL shortener that helps you track clicks on your website or social media by converting the URL to a more character-count friendly version.
      bitly example
      This type of URL shortener was wildly popular when Twitter was still using a 140 character limit, but they’re not that great for permalink SEO.
      All these shortened links do is act as a 301 redirect that allows a third party to help you track links.
      While you don’t lose all of the link juice from one of these, it’s not as impactful on your SEO as using your own permalink.
      Instead, consider using a shorter structure like the post name option in your WordPress settings.
      This helps you emphasize your keyword to the search engine you’re trying to rank on, and it achieves the ultimate goal of a shorter URL.
      This is why I use my name as my brand.
      short url
      All together, my website’s URL is only 21 characters long.
      It took years of work, but people now consistently search for Neil Patel when they want to find my content.
      Screen Shot 2018 05 23 at 3.45.12 PM
      If I were to use a longer or different URL, I could potentially have a harder time ranking for my own name.
      And when you look further at individual pages in my blog, you’ll notice that my URLs are still as short as possible.
      short
      I keep them relevant to the topic of the post, and I typically avoid using stop words to keep the URL as short as possible.
      Stop Words
      While this might risk a more awkward URL, it ensures that nothing but my domain and relevant post information appear.
      It’s just another way that you can keep your URLs short.
      And ultimately, this practice can help your permalink SEO and boost your organic search traffic.

      Tip #4: You don’t always need a www. or a .com

      This fact may surprise you, but the common tags most people use for a website aren’t necessary for permalink SEO.
      In fact, one case study found that pages with a .com had a harder time ranking on the front page of Google than other domain name extensions.
      2017 05 02 10 45 31 DNA SEO Study Infographic Final.pdf
      That means it could be in your favor to consider buying something other than the .com version of your domain.
      And whether you use the “www” extension on your site is entirely up to you as well, but should be consistent across the board.
      That element depends on what you set as your Preferred Domain in Google Search Console.
      Just select the site settings option on your dashboard.
      gsc
      Then decide whether you want your site’s preferred domain to include or exclude the www.
      gsc 2
      You can then remove the “www” extension in the general settings of your WordPress site to make sure everything is consistent.
      art062 ss 03 new
      When you do this, it signals to Google that it should prioritize and display your site without the www extension.
      While this may be mostly cosmetic, it’s another way that you can shorten your URL and optimize your user experience.
      Consider dropping the www. or using a domain that doesn’t use a traditional .com if it allows you to keep a shorter URL or tap into keywords that are easier to remember for your audience.

      Tip #5: Avoid dates in your URL

      If you ask most SEO what they think of dates in a URL, they’ll tell you they were never very helpful to begin with.
      And a recent case study backs up this belief beyond all doubt.
      Harsh Agrawal from Shout Me Loud recently decided to test the effects of retroactively adding dates to older content.
      He went back and added dates on posts that ranged from 2008 to the present day, and immediately saw a sharp decline in organic traffic.
      Date stamp effect on SEO
      Keep in mind that this is on old content that had been providing steady rates of traffic for years.
      By merely adding a date, users were seemingly opting to find what they saw as more relevant and up-to-date content.
      Harsh also saw a drop in overall keyword rankings, which only cemented the results of this test.
      Keyword ranking drop
      The key to remember here is that people tend to look for more updated posts, which can affect your organic traffic and your bounce rate in the long run.
      Keeping the date out of your permalink structure can help you rank higher and win more organic traffic as time goes on.
      If you want to include a date, publish it in the actual blog post and make sure to update the content frequently to keep it fresh and relevant to your audience.

      Tip #6: Start using HTTPS

      Using HTTPS is just a good idea in general when it comes to your site.
      This protocol uses an SSL certificate to help give web users peace of mind when sharing potentially sensitive data on a website.
      And it’s essential to your permalink SEO because it’s been an SEO signal since 2014.
      But recent changes have made HTTPS more important than ever for online brands.
      In April 2017, Google announced that it would be improving the Chrome browser’s alerting system on sites that only use the HTTP protocol.
      They created highly visible notices designed to warn their users about the security of the site they’re on.
      https
      So when a user sees red pop up in the URL bar, they’ll be less likely to share their personal information with you.
      That means instead of interacting with your site and sharing contact or credit card information, they’ll bounce.
      That ultimately hurts your SEO even more, so it pays to take the extra effort and utilize HTTPS on your site.
      If you want a service that can do all of this for you hands off, I recommend looking into Let’s Encrypt to ensure all user data stays safe.
      By using a complex system of checks and verifications, they distribute SSL certificates that help keep your business and your customers safe.
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      As of early 2017, they averaged around a half million SSL certificates each day and peaked at over 1.2 million in December 2016.
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      By adding SSL certificates to your site, you’ll be doing your SEO and your audience a favor.
      The extra piece of mind will help you continue to build your site’s presence with confidence in your user experience and security in the years to come.

      What to do if you can’t change your URL structure

      For brands that have established URLs but want to improve permalink SEO, you may be a little nervous about tampering with your permalink structure.
      And this isn’t without good cause.
      You should always take great care when making significant changes to your website, as you don’t want your existing SEO to take a hit.
      Thankfully, there are still actions you can take that will allow you to change your URL structure and not lose your previous organic rankings.
      First and foremost, you’ll need to decide on your new structure and make the necessary changes in WordPress.
      Then, you’ll need to create 301 redirects to make sure that your old content is directed to the proper URL.
      And despite what you may have heard, 301 redirects do not lose page rank.
      That means you can set up your 301 redirects with a service like Pretty Links without risking your hard-won ranking.
      add new link 1
      All you have to do is add your target URL or the old permalink, and then amend it to the new Pretty Links version.
      One brand even experimented with their 301 redirects by removing many of them from their aged content.
      Remove Redirect 2
      They saw an immediate drop in traffic because of it and started seeing an immediate improvement when they added them back.
      You can salvage much of your older content with 301 redirects and create a permalink strategy that will help your business tremendously in the long run.
      As a part of a greater permalink SEO strategy, you’ll be much better situated to focus on other SEO matters that can help you climb the search engine rankings.

      Conclusion

      Permalink SEO may not be at the top of your SEO to-do list, but that doesn’t mean it’s not important.
      Your URLs have a direct and lasting impact on your site’s SEO, so it pays to be methodical when you start trying to make your way to the front page of Google.
      Start by determining the structure you want to use and then keep your URLs as consistent as possible.
      You should also take some time to do some keyword research and make sure that you’re trying to rank for the right words and phrases.
      It’s also a good idea to buy a keyword-rich URL from the start, if possible.
      Once you’ve set a structure and found your keywords, your next goal is to keep your URLs as short as possible.
      This will keep your permalinks memorable and easy to understand.
      You can also consider dropping domain extensions like the www or .com to keep your URL even shorter.
      Next, you’ll want to make sure you avoid using any dates in your URL.
      This practice has never seemed to help, and the data indicates that it can even hurt your SEO.
      And last but not least, start using HTTPS to secure your user’s experience on your site.
      All of these tips will help you boost your permalink SEO and create a long-lasting strategy that will yield positive results.
      And if you’re on the fence about transitioning your older site to a new structure, don’t hesitate to use appropriate 301 redirects.
      In the end, you’ll have a more well-rounded SEO strategy and a uniform structure for your site that will make future growth that much easier.
      Have you seen improvements from an optimized permalink structure in your experience?

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